How to Build a Google Tag Manager Monitor

Google Tag Manager is strictly a tag delivery system, and it’s very careful not to collect any analytics data on its own. This is most likely a deliberate choice, because if GTM was to start collecting data, it would introduce additional barriers to adoption. Nevertheless, being a tool that consolidates the design, development, deployment, and testing of all the marketing and analytics pixels, code snippets, and utilities running on a website or a mobile app, lacking the necessary features for auditing and monitoring has always seemed like an oversight. Read More…

Enhanced Ecommerce Object Builder Template for Google Tag Manager

One of the cool things about Enhanced Ecommerce deployments in Google Tag Manager is that you can use a Custom JavaScript variable to generate the necessary data. There are many reasons to do so, with the biggest one being the flexibility it offers for manipulating the dataLayer object in case quick changes are required on the site, and it would take too long to wait for a new release of the site JavaScript. Read More…

#GTMTips: Create Facebook Pixel Custom Tag Template

After the recent release of Custom Templates for Google Tag Manager, my mind has been occupied by very little else. However, I have a nagging feeling that due to how involved the feature set is, there’s still a lot of demystifying that needs to take place before templates are fully embraced by the GTM user base. In this article, I want to show you a concrete example of template creation. Read More…

Custom Templates Guide for Google Tag Manager

As I have finally managed to pick up my jaw from the floor, it’s now time to tell you what’s got me so excited. Google Tag Manager recently released a new feature called Custom Templates. Actually, it’s not fair to call it a feature. It’s a full-blown paradigm shift in how we use Google Tag Manager. It’s a suite of features designed to help brands, companies, and users create and share their own custom JavaScript and HTML setups with ease, while taking care that the code is optimized for delivery in the web browser. Read More…