The Myth of the Non-Technical Marketer

There's a fabled, mythical beast that prowls the jungles of digital marketing. They have no issues with running and analyzing crawler data, offering suggestions for server-side redirects, building remarketing audiences, implementing tag management solutions, speaking of Data Layers, copy-pasting code from Stack Overflow, configuring bid managers, and speaking at conferences presenting on all the aforementioned activities. However, for some reason, they still claim that they are “non-technical”, or “just marketers”. Read More…