GA Snippet and GA (GTM) Tag on the Same Page

In this article, I'm going to tackle one of the most frequently asked questions out there: Can you run Google Analytics using the snippet AND using a Google Tag Manager Tag on the same page? There are many facets to this query, so I'll try to tackle as many of them as I possibly can. First, a terminology rant. You hear lots of talk about “on-page” and “inline” Google Analytics tracking, as that's what's used to describe the non-GTM way of tracking Google Analytics. Read More…