Tag Management Does Not Make IT Redundant

Here are a few quotes I found on the web regarding tag management and IT departments: Original text here Original text here Original text here Original text here And of course there's the home page of the Google Tag Manager website itself: The problem in all these quotes is in the rhetoric. Don't get me wrong, all of them make a valid point, but they also do their best to antagonize IT as a slow, antiquated, process-driven, bureaucratic, revenue-hating, nerd-monster, whose sole objective is to make life difficult for marketers. Read More…