How Is Digital Marketing Like Basketball?

So I was watching the 2013 NBA Eastern Conference Finals game 7 between Miami Heat and Indiana Pacers. While making note of the dozens of different ways that the lackluster Pacers were taken to the cleaners by the dominant Miami team (read: LeBron James), I started churning a funky thought in my head. This beautiful, wonderful, exciting, adrenaline-pumping, superstar-studded, tattoo-galore of a game must be an analogy of something. Something equally thought-provoking, exhilarating and life-changing. Read More…