#GTMTips: Automatic Page View Hits in SGTM After Consent Granted

If you’re using server-side Google Tag Manager, Google (Advanced) Consent Mode and you’re collecting hits to Google Analytics 4, you might have noticed something odd happening when switching consent to granted state. It looks as if your page_view hits as well as any other hits marked as “Conversions” (or key events now, I guess) are automatically redispatched to the server-side Google Tag Manager endpoint when consent is granted! This sounds incredibly useful. Read More…

#GTMTips: Automatic Page View Hits in SGTM After Consent Granted

If you’re using server-side Google Tag Manager, Google (Advanced) Consent Mode and you’re collecting hits to Google Analytics 4, you might have noticed something odd happening when switching consent to granted state. It looks as if your page_view hits as well as any other hits marked as “Conversions” (or key events now, I guess) are automatically redispatched to the server-side Google Tag Manager endpoint when consent is granted! This sounds incredibly useful. Read More…

#GTMTips: Consent Granted Reprocesses Previously Denied Hits

This will be a quick tip, but it’s here to correct my previous statements in the comments section of different articles on this blog. When using Advanced Consent Mode, Google Analytics 4 collects hits when consent is in "denied" state. These hits have a lot of parameters stripped off them, including identifiers like the Client ID and the Session ID. The hits will not surface in reports directly, but they will instead go through a modeling process to enrich the reports once modeled. Read More…

The Technical Marketing Handbook by Simmer

Simmer has just released the Technical Marketing Handbook. It’s a free online resource, formatted as a mini-course, designed to walk the reader through the different disciplines and concepts that fall under the banner of “technical marketing”. And yes, we spend the introductory chapter explaining what that term means to us. In total, we wrote 9 chapters, each with 3 topics, for a total of around 77,000 words. For reference, that’s about as many words as in the first Harry Potter novel. Read More…

Consent Mode V2 for Google Tags

**Last updated March 7, 2024. Clarified that you do NOT need to resend hits when consent is granted, if those hits were collected on the same page when consent was denied. Google’s Consent Mode continues to be a hot topic, especially since in 2024 it will be required to implement Consent Mode in case a website or app is collecting data for audience building or remarketing with Google’s advertising services. Read More…

Thoughts on Education

As my LinkedIn inbox graciously reminded me that I’ve been working on Simmer for a full three years now, I’d like to share a couple of observations about education – particularly in the world of technical digital marketing. Online courses are an interesting vehicle for education. The medium offers a plethora of different approaches to knowledge transfer, student assessment, and collaboration. It seems like a no-brainer in today’s day and age, particularly for someone who wants to build a platform that scales beyond in-person tuition. Read More…

Join Google Ads and GA4 Data in Google BigQuery

I am fortunate to share another guest post by Arben Kqiku, Digital Analyst at Assura. Last time, Arben graced this blog with a comprehensive love letter to R as an example of the power of this programming language. This time, he’ll add even more fancy tools to the toolkit to help you build a data pipeline in the Google Cloud Platform to join your Google Ads and Google Analytics 4 data together. Read More…

Cloud Run With Server-Side Tagging in Google Tag Manager

In a recent update to server-side tagging in Google Tag Manager, Google switched the default deployment of a server-side tagging backend from Google App Engine to Google Cloud Run. Now, when you create a new container and choose the automatically provisioned tagging server option, this service will be created in Google Cloud Run instead of in Google App Engine. While I’ve written about Cloud Run before, this update gives me an opportunity to review what actually happens when you provision a Cloud Run environment, how you can upgrade it, and how you can add enhancements such as multi-region load balancing to it (with ease, I might add! Read More…

The Google Tag Template in Google Tag Manager

Google is going all-in with Google Tag. We’ve already seen the consolidation effort through products like Google Analytics 4, and now Google is extending the merging of the tagging stack into Google Tag Manager, too. I’m referring to the new Google Tag that has replaced Google Analytics 4 configuration tags in your Google Tag Manager containers. With this release, all your old GA4 configuration tags have been auto-migrated to the new Google Tag. Read More…

Settings Variables for GA4 in Google Tag Manager

One of the big pain points in configuring Google Analytics 4 through Google Tag Manager has been the difficulty of setting up event parameters, user properties, and settings across a range of tags. Well, we can finally get rid of our clumsy Config tag sequencing hacks because Google has released two new settings variables that mimic how the Google Analytics Settings Variable used to work in Universal Analytics. The new variables are: Read More…

Thank You

Today marks the date of exactly 10 years of marriage to my wife, my friend, the loving mother to our children, and my business partner at Simmer. And yes, they are all the same person – I’m that lucky! Thank you, Mari, for everything.