What Makes a Good SEO Report?

I recently started rewriting some of the templates we use for SEO reports at my company. I first thought that the task would be a simple one. Just rewrite all the SEO stuff to match the latest trends, add more diagrams, charts, and graphs, and make it more personal by increasing the number of client-specific sections. However, soon I started to question my motives (as I usually do when doing something independently). Read More…