Happy 5th Birthday Google Tag Manager!

5 years ago, on 1st October 2012, this lovely video popped up in Google's Analytics Blog: It was accompanied by a blog post, which contained a brief look into many of Google Tag Manager's key features, some of which are still relevant today. At this time, those of us who started using the tool immediately, or who had been beta-testing it, saw quickly what the key selling point of GTM was. Read More…