Send Event and Custom Dimension if Google Optimize Experiment Is Running

I really like Google Optimize. It has a fairly intuitive UI, setting up experiments is easy, and there’s integrations for both Google Tag Manager and Google Analytics built into the system. It’s still a JavaScript-based, client-side A/B-testing tool, so problems with flicker and asynchronous loading are ever-present (though this is somewhat mitigated by the page-hiding snippet). One issue with the Google Analytics integration is the difficulty of creating segments for sessions where the users were actively participating in the experiment. Read More…