consent mode

Not too long ago, Google announced a new consent mode for Google tags. It allows you to build a mechanism where Google’s tags parse, react, and respond to the consent status of your site visitors. In short, consent mode is a beta feature, which lets you determine whether or not Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can utilize browser storage when sending pings to Google’s servers. Read More…