The FPID Cookie for Google Analytics in Server-Side Tagging
Last updated 12 August 2021 with details about cross-domain tracking and the FPID cookie. With Server-side tagging, the developer community has a chance to vastly improve the data collection capabilities of Google’s analytics platforms (Universal Analytics and App+Web). The ability to build our own templates is particularly potent with a Server container. However, it’s not as if Google themselves are just sitting idly by and seeing what the community can come up with. Read More…