Data Engineering

I am fortunate to share another guest post by Arben Kqiku, Digital Analyst at Assura.

Last time, Arben graced this blog with a comprehensive love letter to R as an example of the power of this programming language.

This time, he’ll add even more fancy tools to the toolkit to help you build a data pipeline in the Google Cloud Platform to join your Google Ads and Google Analytics 4 data together.

Goal of this article

My goal for this article is twofold; first, I want to show my fellow R users that it is possible and fun to use R in a production environment! R is sometimes seen as a second-class citizen compared to Python, but in my experience, R has consistently proven effective in addressing all my data challenges at work.