Google Analytics 4: Ecommerce Guide for Google Tag Manager
Last updated 24 August 2022: The GA4 Event tags in Google Tag Manager have been updated to allow you to load the Ecommerce data directly from the dataLayer (if following the GA4 schema) or from a Custom JavaScript variable (or a custom template), as long as it returns an object in the GA4 ecommerce schema. This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation. Read More…