Parameter Reporting

In Google Analytics: App + Web, you collect events. One event differs from another event by the name it uses. An event with the name page_view is different from, say, an event with the name file_download.

This is all run-of-the-mill stuff. You know this.

However, the fundamental change that App + Web introduces, when compared to Universal Analytics, is how event parameters are collected and processed.

This gets more complicated than it should be. The complication arises from the fact that there are several components to how App + Web handles event parameters, including: