Samesite

With the enforcement of SameSite settings in the latest versions of Google Chrome, it’s become a mad scramble to get cookies working across first-party and third-party contexts. I’ve covered this phenomenon before in my SameSite article, as well as in my guide for setting up cookieless tracking for iframes.

Recently, Google Analytics updated its libraries (App+Web, gtag.js, and analytics.js) with a new setting: cookieFlags (analytics.js) or cookie_flags (App+Web and gtag.js).

NOTE 25 March 2020: The feature isn’t yet officially released, and there might be additional features added to the functionality before it is officially documented. I will update this article with any updates, if necessary.

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