One of the biggest perks of working with server-side tagging is that you can establish a first-party context between the site sending the data and the server-side tagging endpoint itself. This leads to many benefits, including improved control of the data streams, the possibility …
Ever since it was released that server-side tagging in Google Tag Manager would run on the Google Cloud Platform stack, my imagination has been running wild. By running on GCP, the potential for integrations with other GCP components is limitless. The output to Cloud Logging …
There’s a new custom variable template in town! The Data Layer Picker template lets you create variables that have a singular, exceptional (in Google Tag Manager’s context, at least) purpose: You can access the keys and values that were in the object pushed into …
One of the largest costs in a server-side tagging can be logging. Google warns about this in their official documentation, and it’s definitely something to keep a keen eye on if your server-side endpoint processes enough data per month. How much should it process for …
This will likely be the shortest blog article I have ever written, but I have just one short thing to say: SIMMER IS LIVE! Simmer is a new online course platform, where we bring technical marketing courses to your computer (or mobile device) screen with a straightforward, …
Updated 3 March 2023: Added a checkbox to the template to enable collecting FCP, INP, and TTFB metrics, too.. Core Web Vitals is described on the dedicated web.dev resource as (emphasis mine): “Core Web Vitals are the subset of Web Vitals that apply to all pages, should be …
One of the big omissions, at least for now, in Google Analytics 4 is the customTask. It is unfortunate, but no such mechanism exists in the client-side SDKs. This means that you won’t be able to do all the magical things that customTask enables in Universal Analytics. One …
