#GTMtips: Fix Problems With GTM Listeners

I’ve written about this before here and here, but this issue remains probably the biggest problem users have when implementing Google Tag Manager. Tip 10: Resolve conflicts with GTM’s listeners The tip title is actually wrong. You’re not fixing Google Tag Manager listeners. Rather, you’re resolving conflicts that other scripts on your page might introduce. […]

Auto-Event Tracking In GTM 2.0

In the new version of Google Tag Manager, auto-event tracking has received a considerable usability upgrade. It might seem quirky at first, especially if you’re used to the old auto-event tracking method, but the logic behind the new setup is brilliant. The most important distinction is that auto-event tracking isn’t something you control with separate […]

#GTMtips: Once userId, Always userId

The User ID is definitely one of the coolest things about Universal Analytics, if used correctly. It might reveal some surprising insights about your visitors, since now you’re not restricted to analysing visitors as just browser or device instances as before, but rather you can build your stories around all the touch points the user […]

Introducing GTM Tools

Well, I just yesterday published the first of my GTM API tools (the Container Visualizer), and I vowed that I wouldn’t release the other tools for a number of reasons. The reasons were good, in my opinion (especially the part about the tools being ugly as crap), but on the other hand I don’t want […]