Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google Tag Manager, you can use Consent Mode’s features and APIs …
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Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more questions than it answered. Even though I tackled the email in a LinkedIn …
One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask for Universal Analytics (Rest In Peace!), there hasn’t really been a solid, …
There are many reasons why you might want to duplicate your tags (or triggers, or variables, or templates) in Google Tag Manager. One prime example is server-side tagging, where it’s sensible to first build and validate your tracking setup before migrating fully to a …
In this guide, I’ll show you how to add first-party cookie values client-side, which your server-side Google Tag Manager processes can then access. You might be wondering: “Why bother?”. After all, if server-side GTM is running same-site with the website sending …
There are two new custom templates available in server-side Google Tag Manager. These templates have been designed to facilitate Piwik PRO tracking in a server-side container. Piwik PRO Client -> This Client template interacts with the Piwik PRO JavaScript tracker and lets you …
Piwik PRO has two new server-side Google Tag Manager templates, and this article explains what they are and how they work. The first template, Piwik PRO Client, is designed to work in unison with the Piwik PRO HTTP API. Most often these requests are generated by the Piwik PRO …
