May 11, 2021: Marketing Analytics Summit, virtual
Last updated 21 October 2020: Clarified some technical details about the new Preview process. Your favorite tagging platform, Google Tag Manager, now comes equipped with a completely revamped preview mode experience. Gone are the days of having to minimize the debug pane to prevent it from hogging up screen real estate on the website. Gone are the days of having to use browser extensions to see what happened in GTM on previous page loads.

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Not too long ago, Google announced a new consent mode for Google tags. It allows you to build a mechanism where Google’s tags parse, react, and respond to the consent status of your site visitors. Consent Mode with a custom Google Tag Manager template In short, consent mode is a beta feature, which lets you determine whether or not Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can utilize browser storage when sending pings to Google’s servers.

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It’s lovely to see small, incremental, quality-of-life improvements to Google Tag Manager amid the behemothian feature releases such as custom templates in 2019 and server-side tagging in 2020. This time around, we’ll take a look at the upgraded search functionality of the Google Tag Manager user interface, which makes search an actually useful tool. In addition to this, we’ll take a look at one of the most requested features in the history of Google Tag Manager, which we finally have access to: bulk actions!

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Apple’s annual Worldwide Developer Conference in late June this year included a couple of big announcements around Apple’s approach to privacy in their software. The new Privacy Report in Safari 14 (on all platforms) uses DuckDuckGo’s tracker radar list to detail which of the most prominent tracking-capable domains have been flagged by Intelligent Tracking Prevention (ITP) in the user’s browser. Apple also announced that the WKWebView class, which all iOS and iPadOS (the operating systems for iPhones and iPads, respectively) must use, will include WebKit’s ITP mechanisms on by default.

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Exporting a container in Google Tag Manager can have many purposes. From backing up Google Tag Manager versions to creating and distributing repositories of useful container snapshots, the container export is one of the most useful non-tagging-related tools that the GTM user interface offers. However, one big misgiving in the feature (until now) has been that exporting just a subset of the container version or workspace has been impossible. It’s always the entire container or nothing.

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A recent update to Google Tag Manager introduced container notifications. By subscribing to container notifications, your Google Tag Manager login email address can be configured to receive an email for some of the key workflows in Google Tag Manager: containers getting published, and containers being submitted for approval (Tag Manager 360 only), for example. Be sure to check out the official help center article about container notifications. In this article, I’ll walk you through the feature and share a couple of tips on how to make it even more useful!

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When you create a Server container in Google Tag Manager, GTM creates an App Engine deployment in the Google Cloud Platform for you. App Engine is a managed serverless platform, which basically means it’s a (set of) virtual machine(s) running in the cloud, with some extra bells and whistles added to make managing it easier. A potentially useful thing that App Engine does is decorate all incoming HTTP requests with some HTTP headers that can be used in the app.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland