Last updated 12 August 2020: Added details about server-side tagging. As I have finally managed to pick up my jaw from the floor, it’s now time to tell you what’s got me so excited. Google Tag Manager recently released a new feature called Custom Templates. Actually, …
Some four years ago, Google Tag Manager released a new trigger predicate named matches CSS selector. Slowly but surely, it has evolved into one of the most useful little features in GTM. Even though I’ve written about CSS selectors many times before, I wanted to compile all …
Enhanced Ecommerce is certainly one of the finest reporting user interface features that Google Analytics has to offer. Enhanced Ecommerce, as the name implies, is a set of dimensions, metrics, and reports, which combine to provide you with a fairly complete view into how users …
Last updated 13 March 2024: Clarified that you can add a trigger like Initialization – All Pages as a Custom Evaluation to give the Zone full access to page state. Google Tag Manager supports loading multiple containers on the same page. It’s useful if you have multiple …
Scroll depth tracking in web analytics is one of those things you simply must do, especially if you have a content-heavy site. Tracking scroll depth not only gives you an indication of how much users are digesting your content, but it also lets you turn meaningless metrics such …
Ever since the Lookup Table variable was introduced in Google Tag Manager, users have been craving for more. The Lookup Table does exactly what it promises: lookups. These are exact match operations, which are extremely inexpensive to perform, because they can only have a binary …
Google Tag Manager has a Trigger type which fires after a certain duration of time has passed on the web page: the Timer Trigger. The most common uses for the Timer Trigger seem to be either to send an event to Google Analytics after X seconds of dwell time (to kill the Bounce), …
