In this step-by-step guide, I’ll show you how to build a Lookup Table generator in Google Sheets, utilizing Apps Script and the Google Tag Manager API. The purpose of the Lookup Table generator is to automate the often tedious task of adding many, many rows to a Lookup Table within the Google Tag Manager UI. There are other solutions for this, but none (as far as I know) that uses the Google Tag Manager API.
Let me start by proclaiming with clarity and sincerity: No, Safari 14 (or any other version of Safari) will not block Google Analytics from loading and running on a website. In the midst of Apple’s yearly Worldwide Developers Conference, the company showcased some of the privacy improvements to the upcoming version of the Safari web browser (version 14). In fact, the biggest revelation was the new Privacy Report, which is designed to elucidate how much the browser is working towards mitigating the damage caused by cross-site trackers.
Recently I published an article on how to set up an impact test for the “flicker effect” omnipresent in client-side A/B-testing tools. Be sure to check out that article first to get some context to what we’re going to be talking about here. In this short follow-up, I’ll show you how to measure the average time of the anti-flicker snippet delaying page visibility, if you choose to deploy the snippet.
“Flickering” or “Flash Of Original Content” (FOOC) is a phenomenon where there’s a (typically) slight but observable delay in the browser updating the site or element layout if the user is included in a variant group for experimentation. This manifests in the original, unmodified element being rendered in the visible portion of the page before the experiment library updates it with the variant. There are ways to mitigate the flicker:
The shadow DOM is a way to add HTML structures to the web page so that they remain isolated from the rest of the document object model (DOM). It’s a popular concept with web components, as it allows for encapsulation of web structures so that they aren’t affected by style declarations of the parent tree, for example. However, being such a “hidden” structure, anything that happens in the shadow DOM is also hidden from Google Tag Manager’s listeners.
With so many people working from home or remotely in these turbulent times, it’s time to revisit one of my oldest articles, and discuss the options you have for excluding or segmenting internal traffic in Google Analytics. The traditional method of IP address exclusion is not necessarily the best option anymore, unless all your employees use a specific VPN to connect to the site. In this article, we’ll go through some of the tools you have at your disposal.
- OLDER POSTS
- page 1 of 26