Last updated 12 August 2021 with details about cross-domain tracking and the FPID cookie.
With Server-side tagging, the developer community has a chance to vastly improve the data collection capabilities of Google’s analytics platforms (Universal Analytics and App+Web). The ability to build our own templates is particularly potent with a Server container.
However, it’s not as if Google themselves are just sitting idly by and seeing what the community can come up with.
