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With Intelligent Tracking Prevention, the Safari browser is on a crusade against cross-site tracking. One of the most obvious and long-standing ways to battle cross-site tracking has been to block third-party cookies in the web browser, and this is exactly what Safari does by default. However, Google Tag Manager’s Preview mode relies on a third-party cookies, so that it can serve you the draft version of the container while serving the regular, live container to your site visitors.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland