Google Tag Manager should be relatively easy to implement. Just paste the container snippet to the <head> of the page and you’re good to go! However, at some point you’ll want to configure the dataLayer structure, too (read more about dataLayer here). There are two ways to do it: the right way and the wrong way.
In this article, we’ll see what happens if you do it the wrong way, how to identify the issue, and how to fix it.
