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As my LinkedIn inbox graciously reminded me that I’ve been working on Simmer for a full three years now, I’d like to share a couple of observations about education – particularly in the world of technical digital marketing. Online courses are an interesting vehicle for education. The medium offers a plethora of different approaches to knowledge transfer, student assessment, and collaboration. It seems like a no-brainer in today’s day and age, particularly for someone who wants to build a platform that scales beyond in-person tuition.

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I’ve already written extensively about JavaScript in web analytics implementation. Suffice to say, understanding at least the basics is absolutely necessary to survive in the technical medium of the web browser. This article expands on a conference talk I gave at MeasureCamp IX, London a short while ago. I’ve always been quite single-minded about the importance of JavaScript in web analytics development, and it was a pleasure for me to get some of that off my chest.

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Simo Ahava

Husband | Father | Analytics developer
simo (at)

Senior Data Advocate at Reaktor