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This year I had the opportunity to present at eMetrics London and Berlin on a topic that is very close to my heart. I’m psychotically neurotic about data quality. I’ve written about it many times before, and it’s pretty much why I want to keep on blogging and writing about analytics and tag management customizations. At eMetrics, I stepped out of my comfort zone of development and implementation, and chose to talk about organization practices.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland