Google Tag Manager should be relatively easy to implement. Just paste the container snippet to the <head> of the page and you’re good to go! However, at some point you’ll want to configure the dataLayer structure, too (read more about dataLayer here). There are …
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A recent guide of mine introduced the Google Analytics adapter in Snowplow. The idea was that you can duplicate the Google Analytics requests sent via Google Tag Manager and dispatch them to your Snowplow analytics pipeline, too. The pipeline then takes care of these duplicated …
I’m back with another customTask tip, but this time I’m exploring some new territory. Snowplow just introduced their latest version update, which included (among other things) an adapter for processing Google Analytics payloads. Never heard of Snowplow? It’s a …
First of all, check out this article for an overview of how custom event listeners work in Google Tag Manager. The reason I’m writing this #GTMTips article is that I want to upgrade the solution slightly, and I want to bring it back into the spotlight. Why? Because …
As the year changed to 2018, I decided to abandon WordPress, which I had been using for over 12 years as my content management system of choice. I had many reasons to do so, but the biggest motivators were the opportunity to try something new and to abandon the bloat and clutter …
Over the past few weeks, I’ve been coding like crazy. The three biggest outcomes of this frenzy have been this new blog design (switched finally away from WordPress and took the plunge back into the world static sites using Hugo), a new Google Sheets add-on for managing …
A while ago I posted a #GTMTips post where I detailed the steps you can take to opt-out of all Google Analytics tracking and the DoubleClick redirects that often follow. It was a fun exercise, but because it relies on preventing requests on a tag-by-tag basis (using the …
