This article is a collaboration between Simo and Dan Wilkerson. Dan’s one of the smartest analytics developers out there, and he’s already contributed a great #GTMTips guest post. It’s great to have him back here sharing his insight on working with Accelerated Mobile Pages (AMP). So, we’re back on AMP! Simo wrote a long, sprawling AMP for Google Tag Manager guide a while ago, and Dan has also contributed to the space with his guide for AMP and Google Analytics.

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Google Tag Manager recently published support for Accelerated Mobile Pages (AMP). This support comes in the form of a new Container type in Google Tag Manager. When you create an AMP container in GTM, you are actually setting up an external configuration for AMP, which leverages AMP’s own analytics module. As befits Google Tag Manager, creating the configuration is done in the familiar Google Tag Manager user interface, and you have (almost) all the tools of regular Google Tag Manager at your disposal.

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Google Analytics’ Site Speed reports are pretty darn great. They report automatically on various milestones in the process the browser undertakes when rendering content. These reports leverage the Navigation Timing API of the web browser, and they are (typically) collected on the first Page View hit of a page. And this is all fine. As I said, it’s a great feature of Google Analytics, and lends itself handily to spotting issues in the quite complex client-server negotiation that goes on when your web browser requests content from the web server.

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This is a guest post by Stephen Harris from Seer Interactive . He was kind enough to share his awesome solution in this blog, so I’m very grateful indeed for his contribution. If Google Tag Manager is loaded as the primary instrument for tracking on a webpage (as it should be), then all webpage tracking could and should be configurable via GTM. But we don’t always control the circumstances, and it’s not uncommon to face hardcoded Google Analytics tracking outside of GTM.

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I’ve already written extensively about JavaScript in web analytics implementation. Suffice to say, understanding at least the basics is absolutely necessary to survive in the technical medium of the web browser. This article expands on a conference talk I gave at MeasureCamp IX, London a short while ago. I’ve always been quite single-minded about the importance of JavaScript in web analytics development, and it was a pleasure for me to get some of that off my chest.

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It’s been a crazy week. Just crazy. Not only did Google Tag Manager introduce Workspaces, arguably one of its most important releases ever for GTM, but they also revamped the user interface! So very big changes have been underfoot, and I’m so happy to be writing about them, because in my completely biased opinion these changes are amazing and well worth the long wait. In this article, I want to quickly walk you through what I think are the most meaningful changes in the interface.

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Well, well, well. Welcome to the Enterprise Game, Google Tag Manager! You know, if you took a look at all the feature requests and complaints that pass through the Google+ community or the Product Forums, you’d notice that a large portion of them revolve around lack of multi-user and multi-team support in the tool. Well GTM has taken a gigantic leap forward to soothe these concerns, with the release of its latest feature: WORKSPACES.

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