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If you open the Google Tag Manager user interface and browser your tags, triggers, and variables, you might notice that the UI now has two new features: Pagination, where only 50 results are shown per page A quick search / filter bar at the top of each list, which lets you narrow the list down to results that match your query Pagination might be a nuisance in large containers, but it was implemented to improve performance.

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Autocomplete search is a tricky thing to track. The underlying logic is that when the user starts feeding characters into a search form, the search suggests results based on a limited input. If the user is not satisfied with the results, they can continue adding characters to the search, thus increasing the accuracy. Often there’s also the option to revert to a regular search with what they’ve already written. Tracking this logic in tools like Google Analytics is difficult, because there’s really no way to know if the search was successful.

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Simo Ahava

Husband | Father | Analytics developer
simo (at)

Senior Data Advocate at Reaktor