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I’ve written about outbound link click tracking before. It’s a very solid way to track interactions on the site, as clicking a link that leads away from a site is a signal of … well, something. In Google Tag Manager it’s now extremely easy and efficient to track outbound link clicks, thanks to the introduction of a new configuration in the Auto-Event variable. This article will introduce the new method and show you how you can quickly set it up!

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This is, by no means, a novel topic in this blog. I’ve covered Google Tag Manager’s event tracking and triggers numerous times before (see below). Auto-Event Tracking In GTM 2.0 #GTMtips: Track Outbound Links In GTM V2 #GTMtips: Fix Problems With GTM Listeners Trigger Guide For Google Tag Manager However, based on the number of queries we still see in the Google Tag Manager Product Forums about event tracking, I believe one particular aspect of GTM’s triggers invites revisiting.

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Simo Ahava

Husband | Father | Analytics developer
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Senior Data Advocate at Reaktor