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Here are a few quotes I found on the web regarding tag management and IT departments: Relief of IT department bottlenecks – once the Tag Manager is deployed, new tags can be implemented directly by Marketing with no IT department involvement. This is a huge benefit for large websites, where IT is oftentimes a bottleneck. Original text here IT Issues - when you use a TMS like 'Google Tag Manager' you are bypassing the IT department.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland