Due to a recent change in the UI (see entry for February 12, 2015 in the release notes), the large and ever-expanding group of fields you could set for your Universal Analytics tags has been mostly removed. Instead, the often obscure Fields to Set selection has been promoted to …
In this #GTMtips post, we’ll go over a simple method for tracking file downloads in Google Tag Manager, specifically the new, V2 interface. Also, “tracking file downloads” means sending Events to Google Analytics, so this is a GA for GTM guide as well. Tip 15: …
NOTE 30 Oct 2019: I’ve published a new article on outbound link tracking in Google Tag Manager, which makes the whole process much, MUCH simpler. I strongly recommend you read that article instead. Tracking outbound links is important for many. Identifying the exit paths …
With Google Tag Manager, there are a million different ways to make your tagging setup leaner and more flexible. The reason this should be a priority is because the UI isn’t perfect. The more tags you have, the more difficult it becomes to manage your assets. In this …
You’ve probably heard of the Konami Code. It’s a cheat code in many Konami games, where the cheat is executed with a sequence of key presses on the keyboard. Since then, it’s become one of the staples of video game folk lore, and many websites, games, and …
In this tip, we’ll take a look at how to leverage a custom first-party cookie to prevent repeat hits of any kind. This is most useful for transactions, since a common problem with Google Analytics (traditional) eCommerce tracking is that a transaction hit is sent again upon …
I’ve written about this before here and here, but this issue remains probably the biggest problem users have when implementing Google Tag Manager. Tip 10: Resolve conflicts with GTM’s listeners The tip title is actually wrong. You’re not fixing Google Tag …
