One of the things I’ve recommended from the get-go is to always send the Client ID to Google Analytics with your users’ hits. This is very useful for adding a level of granularity to your tracking. At first, I recommended using an Event tag to do this. Then I modified my approach a little so that you could send it with your initial Page View (thus not inflating your hit counts).

Continue reading

Let’s face it - most of us use Google Tag Manager for one main purpose: to deploy and configure Google Analytics tracking on a website. I’d wager that once you start using GTM, you won’t be implementing Universal Analytics the old-fashioned way, with on-page code, any more. But running Universal Analytics tags through GTM isn’t yet a perfect workflow. We’re still missing things like proper plugin support and the option to properly differentiate between the tracker and the hit - both of which are easy to do with an on-page implementation.

Continue reading

Apart from the unlimited number of workspaces, the 360 Suite version of Google Tag Manager didn’t have any differentiation from the free version feature-wise, until today. GTM just introduced an approval workflow, which allows you to exercise some additional control over what changes are pushed to the live site, or created into versions. Note that this update also introduced a small change in the regular GTM UI - mainly, the menu that used to have “Create Version”, “Publish” and “Preview” is now changed into a dual button layout with just Preview and Submit as the options.

Continue reading

Autocomplete search is a tricky thing to track. The underlying logic is that when the user starts feeding characters into a search form, the search suggests results based on a limited input. If the user is not satisfied with the results, they can continue adding characters to the search, thus increasing the accuracy. Often there’s also the option to revert to a regular search with what they’ve already written. Tracking this logic in tools like Google Analytics is difficult, because there’s really no way to know if the search was successful.

Continue reading

In this #GTMTips article, we’ll take a look at user permissions and access control levels that Google Tag Manager lets you set today. Doing access control right from a user interface AND user experience perspective is really difficult, and GTM is no exception. Nevertheless, there are several levels of user control that you can modify from account and container settings, and it’s useful to familiarize with these so that managing a big, sprawling account hierarchy would be just a bit easier.

Continue reading

With the release of the latest Google Tag Manager API version, it’s time to release the new version of GTM Tools. Most of the changes have been done under the hood, with the entire codebase refactored for improved stability. I released the first toolset in October 2014, and quickly released an updated UI a few months later. Aside from a few bug fixes and stability improvements, the tools have remained largely unchanged since then.

Continue reading

Google Tag Manager has a very nifty programmatic API that lets you do almost anything that’s also possible within the GTM UI. I’ve used the API a lot, most notably for my GTM Tools, which might be getting a new release soon, too! The API was recently updated to its second release version (V2), and in this article I want to go over the additions, removals, and changes that the new version introduced.

Continue reading