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UPDATE 20 December 2016: I made some fixes to the solution - be sure to grab the latest code snippet from below! Having worked in all sorts of Google Analytics projects over the years, I’ve found myself more and more interested in the technical underpinnings of digital analytics rather than the actual analytical work. We all play to our respective strengths, I guess. For example, there are still many purely technical / technological mysteries surrounding Google Analytics, because much of the data processing is done server-side.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland