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If you know your Google Tag Manager, you know that GTM pushes three data layer events into the queue when any page with the container snippet is rendered. Each of these three events signals a specific stage in the page load process. Here are the events (be sure to read my guide on GTM rules to understand further what these events do): gtm.js - This is pushed into the data layer as soon as GTM is initialized and the container is loaded.

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Simo Ahava

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Senior Data Advocate at Reaktor