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(Last updated March 2014) This post is the final chapter of a trilogy. The ultimate refinement, if you will. It all started with my foray into the murky waters of context, when I tested how weather data could be used to provide extra information about site visits. When I wrote that post, I had two trepidations: 1) does sending the API call with every single page view affect site performance negatively, and 2) does forcing the page view call to wait for the API call to complete affect the quality of visit metrics.

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Simo Ahava

Husband | Father | Analytics developer
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Senior Data Advocate at Reaktor