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Back back to the friggin’ basics. Almost two years ago, I wrote a two-parter on how to have fun with Google Tag Manager: Part 1, and Part 2. The first part had a nice exercise for tracking JavaScript Errors as Google Analytics Events, using the recently published “JavaScript Error Listener” Tag. Well, that was in GTM V1. Now we’ve been smoothly sailing with the wonderful new interface for well over a year, and it’s time to update some of these nifty tricks.

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Simo Ahava

Husband | Father | Analytics developer
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Senior Data Advocate at Reaktor