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Tracking YouTube videos in Google Tag Manager is one of the more useful things you can do in terms of tracking. YouTube has a wonderful API that you can tap into and convert the detected events into dataLayer messages. There are some really good solutions out there for tracking YouTube videos in GTM: The wonderful solution by Cardinal Path. An even more thorough treatment by Bounteous. Both do a great job of tracking videos that have been loaded with the page.

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Simo Ahava

Husband | Father | Analytics developer
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Senior Data Advocate at Reaktor