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This article is a collaboration between Simo and Dan Wilkerson. Dan’s one of the smartest analytics developers out there, and he’s already contributed a great #GTMTips guest post. It’s great to have him back here sharing his insight on working with Accelerated Mobile Pages (AMP). So, we’re back on AMP! Simo wrote a long, sprawling AMP for Google Tag Manager guide a while ago, and Dan has also contributed to the space with his guide for AMP and Google Analytics.

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This article is a guest article by someone from the analytics community I really look up to. Dan Wilkerson is an analytics developer at Bounteous, a company I hold in high esteem. Dan is one of the smartest technical analytics experts out there, and a large bulk of the awesome scripts and hacks that Bounteous produces (almost on a daily basis) have been orchestrated by him. So I’m very pleased to give the floor to Dan, so that he can tell you all about using the pesky document.

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Simo Ahava

Husband | Father | Analytics developer
simo (at)

Senior Data Advocate at Reaktor