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At one point in the turbulent year of 2020, you might have gasped in surprise when looking at the preview interface of Google Tag Manager. No, I’m not talking about the new preview mode interface. Instead, I’m referring to how the Click Element and Form Element built-in variables would now display a CSS path string rather than the expected [object HTMLDivElement] (or equivalent). There was good and bad in this update.

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Google Tag Manager provides us with a bunch of handy triggers, designed to make capturing user interactions on the website much easier. These triggers are part of a paradigm called auto-event tracking, which comprises the Click, Form, History, and JavaScript Error trigger types. Now, I’ve covered GTM’s triggers many, many times before. If you need a refresher, take a look at the following articles: Trigger Guide For Google Tag Manager Auto-Event Tracking In GTM 2.

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Simo Ahava

Husband | Father | Analytics developer
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Senior Data Advocate at Reaktor