Not too long ago, Google announced a new consent mode for Google tags. It allows you to build a mechanism where Google’s tags parse, react, and respond to the consent status of your site visitors.
Consent Mode with a custom Google Tag Manager template In short, consent mode is a beta feature, which lets you determine whether or not Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can utilize browser storage when sending pings to Google’s servers.
