With Server-side tagging, the developer community has a chance to vastly improve the data collection capabilities of Google’s analytics platforms (Universal Analytics and App+Web). The ability to build our own templates is particularly potent with a Server container.
However, it’s not as if Google themselves are just sitting idly by and seeing what the community can come up with.
In the built-in Universal Analytics Client template in a Server container, there’s an option to migrate to a Server Managed Client ID.
