Be honest, can you think of anything that’s more unfair than this: A new Google Tag Manager feature, published at 02:07 AM my time, and with an easter egg hunt involved?! Of course it was the infuriating Charles Farina who found the new feature and claimed the prize. …
In this #GTMtips post, we’ll go over a simple method for tracking file downloads in Google Tag Manager, specifically the new, V2 interface. Also, “tracking file downloads” means sending Events to Google Analytics, so this is a GA for GTM guide as well. Tip 15: …
NOTE 30 Oct 2019: I’ve published a new article on outbound link tracking in Google Tag Manager, which makes the whole process much, MUCH simpler. I strongly recommend you read that article instead. Tracking outbound links is important for many. Identifying the exit paths …
I’ve written about this before here and here, but this issue remains probably the biggest problem users have when implementing Google Tag Manager. Tip 10: Resolve conflicts with GTM’s listeners The tip title is actually wrong. You’re not fixing Google Tag …
In the new version of Google Tag Manager, auto-event tracking has received a considerable usability upgrade. It might seem quirky at first, especially if you’re used to the old auto-event tracking method, but the logic behind the new setup is brilliant. The most important …
There’s a much easier, native-to-GTM way to do this now: the Matches CSS Selector. Behind this tragically boring title is a simple solution to many problems with Google Tag Manager’s auto-event tracking. The common denominator to these problems is poor website markup. …
There is a new version of this post for GTM V2 here. The Google Analytics Summit came and went, and thanks to the Live Stream, everyone could participate. We were treated to a rapid-fire selection of Google Analytics’ new features, and this post sheds light on one of these …
