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Scope in Google Analytics’ Custom Dimensions refers to how the value in the Custom Dimension is extended to all hits in the same scope. Hit- and product-scoped Custom Dimensions apply to the given hit alone - they are not extended to any other hits in the session or by the same user. Session-scoped Custom Dimensions apply the last value sent during the session to all the hits in that session.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland