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Every now and then I'm fortunate enough to be able to publish guest posts by illustrious people in the analytics and digital marketing industries. This time, I get to work with an old colleague of mine who's a veritable wizard when it comes to building solutions that make our daily work in the digital industry so much smoother. Erik Grönroos works as an analyst in MarkkinointiAkatemia, a Finnish digital customer acquisition agency.

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As the year changed to 2018, I decided to abandon WordPress, which I had been using for over 12 years as my content management system of choice. I had many reasons to do so, but the biggest motivators were the opportunity to try something new and to abandon the bloat and clutter of WordPress for a more simple, more elegant order of things. Spurred on by another adopter, Mark Edmondson, I decided to give Hugo a go (pun intended).

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There is a new version of this post for GTM V2 here. [Last updated June 2014] I've fallen in love with Universal Analytics and Google Tag Manager. Together they form an incredibly powerful tool for marketing professionals. In most cases, I no longer need to post recommendations to my client for yet another page template revision, since with the tag manager in place, I can just add custom code via the admin panel.

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Simo Ahava

Husband | Father | Analytics developer
simo (at)

Senior Data Advocate at Reaktor