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A word of warning. This is not a developers’ post, a guide, or a thought experiment. This is a bona fide rant. Sometimes we just need to vent. A couple of weeks ago, I checked one of our (inactive) client’s Google Analytics accounts I still had access to. What I saw in the acquisition report was this: See how direct traffic gobbles up a great big share of organic traffic in late October?

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In this post, I propose that a combination of valid, accessible, and search engine friendly markup is the perfect recipe for optimal web design. For markup to be valid, it needs to conform to the guidelines laid out by the “governing body” of HTML standardization: the World Wide Web Consortium, or W3C. While the Internet anxiously waits for HTML5 to shift in status from candidate to recommendation, we’re stuck with ye olde HTML 4.

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Simo Ahava

Husband | Father | Analytics developer
simo (at)

Senior Data Advocate at Reaktor