So you've spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. You're seeing a crazy influx of visitors to your site. Just as you're about to call your boss to accept the promotion, you notice a worrying trend: your new visitors are barely making an impression on conversions from online traffic. What's up with that? All your high-paid consultants told you that a high return of investment is guaranteed, since The Internet is da bomb, everything is cheap, and percentages are always in your favor!
You are right now enjoying the fruits of a very popular content management system, or CMS, whether you know it or not. This blog is published via WordPress, a modern CMS if there ever was one. In fact, if you add a comment to this post with the form below (hint, hint), you will be participating in content creation, using tools that come out-of-the-box in this particular platform. But what makes a modern CMS?