Google Tag Manager is a great tool. Yeah, you came all the way to this article to read that truism. It also performs really well, loading at a sweet, swift pace even on a slow connection, thanks to pretty decent response times from Google servers. On top of that, the library …
When looking at Google Analytics reports, you’d think you get a pretty good idea of how people are interacting with your site, right? I mean, you’re tracking events here, pageviews there, and user timings, custom dimensions, custom metrics, and calculated metrics are …
The inimitable Craig Sullivan gave me an idea for a continuation to my latest post on form abandonment tracking. In this short tutorial, I’ll show you how to track the time users spend on your form fields. We’re going to use the User Timings hit type, and we’ll …
