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Single-page sites (or single-page apps) typically have just one page load. When navigating the site, subsequent content is either uncovered from the DOM, where it’s been in a hidden state, or loaded from the server using HTTP requests that do not invoke a new page refresh. This behavior, however, has some implications for Google Analytics tracking, especially when configured via Google Tag Manager. The crux of the problem is this: When you create a Google Analytics tracker, the URL of the page (without a possible #hash) from when the tracker was created is sent as the value of the Document Location field with every hit that uses this tracker.

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_This is a guest post by Stephen Harris from Seer Interactive . He was kind enough to share his awesome solution in this blog, so I’m very grateful indeed for his contribution._ If Google Tag Manager is loaded as the primary instrument for tracking on a webpage (as it should be), then all webpage tracking could and should be configurable via GTM. But we don’t always control the circumstances, and it’s not uncommon to face hardcoded Google Analytics tracking outside of GTM.

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In this article, I’m going to tackle one of the most frequently asked questions out there: Can you run Google Analytics using the snippet AND using a Google Tag Manager Tag on the same page? There are many facets to this query, so I’ll try to tackle as many of them as I possibly can. First, a terminology rant. You hear lots of talk about “on-page” and “inline” Google Analytics tracking, as that’s what’s used to describe the non-GTM way of tracking Google Analytics.

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Hello friends! Today I want to direct your attention to a dangerous setting found within the bowels of the Universal Analytics Tag template in Google Tag Manager. In fact, GTM itself highly discourages you from meddling with it: I actually agree with this warning. It should be highly discouraged, as modifying the tracker name introduces a potential hazard to your tracking plan, unless you know what you’re doing.

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Simo Ahava

Husband | Father | Analytics developer
simo (at) simoahava.com

Senior Data Advocate at Reaktor

Finland