Here’s an interesting and hacky use case for you. It’s all about uncovering bounce metrics for visits which originate from organic Google search results. In particular, the metric we’re interested in is how long user dwelled on the landing page after arriving …
Quick history. On May 23, 2014, the following announcement was made on the Google Webmaster Central Blog: In order to solve this problem, we decided to try to understand pages by executing JavaScript. It's hard to do that at the scale of the current web, but we decided that it's …
Google has a myriad of ways to make the search engine results page (SERP) livelier. When you input a search query, the engine’s mission is to provide you with the most relevant information with as few clicks as possible. Often, this means that you’ll see the answer to …
A word of warning. This is not a developers’ post, a guide, or a thought experiment. This is a bona fide rant. Sometimes we just need to vent. A couple of weeks ago, I checked one of our (inactive) client’s Google Analytics accounts I still had access to. What I saw …
My days as a freewheeling, unrestrained, happy-go-lucky, gung-ho city cowboy are over. As of 31 August 2013, I’m a married man, and for the rest of my life, I will dedicate myself to optimizing my relationship to my beautiful wife. The old ball-and-chain. But before I bury …
So you’ve spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. You’re seeing a crazy influx of visitors to your site. Just as you’re about to call your boss to accept the promotion, you …
So it’s been a while, I know. I’ve been enjoying my summer vacation, either swimming in the lush blue waters of Finland’s lakes or in the murky, greenish, (only slightly toxic) chemistry lab reject also known as the Baltic Sea. I’ve also had the pleasure …
