When Matt Cutts speaks, the world listens. We reach out our hands to catch even the tiniest morsels that make up the bread that fills the basket that is Google. We hush in anticipation, as we know that we are about to be revealed another piece of the puzzle that is Google’s search algorithms. We want to know these dark, esoteric, technological secrets because a) as humans we are genetically coded to abhor secrets and shadow-talk, and b) as SEOs we are competing in a business where only the first place is rewarded.
